vault backup: 2026-01-05 13:03:55
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Tags: [[Podcast]] [[Community]] - [[Audience]]
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Podcast: [[The Future Belongs to Creators]]
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## Highlights:
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What is an audience, how do you find them
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- People who want to hear from you and would miss you if you didn't show up
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- People who want follow you around even when you jump off and change
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Audience building = Community Building
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Kevin Kelly - 1000 true fans principles
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That makes it so you won't need to make a lot of money on each of them to make a very good living (100$/years -= 100k / years revenue )
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To start pick the friends, the people you know who would be interesting in the topics
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- Text them or connect with them
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- Some will say no and you need to get used to it too
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- Habit skill of rejection and learn how to make the ask
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Show up consistantly no matter the result
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You don't control the result but you control the process
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If you're one step ahead of your audience then everything you learn as value for them to learn
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- Concept of Leading learner
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People wants connection and to get connection you need to tell the full story and be authentic
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People connect the most when you're authentic with your story, the mistake you made, the errors, the problems
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Tell the story or teach and just switch between the 2 as you see fit
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### Notes
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```dataview
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table file.ctime as Date from "300-resources/Community"
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sort file.name
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```
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Tags: [[Article]] [[Community]] - [[Email Marketing]]
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Author: Substack Blog
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From: email
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## Highlights:
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Write down your answers to these questions:
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- Who do you want to bring together?
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- Why do they want to come together?
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Bailey explained that it’s especially good when you can describe your audience in terms of behavior and motivations rather than demographics; the latter might even be a legacy from advertising, which tends to put us into categories (think “35-44 year old urban working mom”).
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By contrast, describing your audience in terms of a shared perspective creates the space for something that anyone can be a part of
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- ` “Being at the surprising center of a Venn diagram can feel really impactful and meaningful”. `
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Try to write a sentence that brings these two parts together (this also makes for a great one-sentence description for your Substack!):
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- This community brings together [WHO] so we can [WHY].
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- For example, Bailey shared the story of YouTubers John and Hank Green, whose community of Nerdfighters brings together “nerds and the ‘otherwise out of sync’” (who) to “increase awesome and decrease world suck” (why).
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- What do they need more of?
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- What change do they desire?
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- What’s a problem that only they can solve together?
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Think of a shared activity that helps your community achieve their “why”. In other words: what do people get together to do? In her experience, Bailey has found that people tend to get together in order to do something that is better in a group, like teach each other, support each other, and meet up locally
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Your shared activity should have the following traits:
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- Purposeful: It brings your community’s “why” to life
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- Participatory: It gives others the chance to contribute (ideally, you shouldn’t do all the work!)
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- Repeatable: It takes place regularly, which builds a habit or ritual (Bailey noted that organizing a community is like running a cafe: you need to keep the doors open for your patrons.)
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Your writing is a beacon for like-minded readers, even if you don’t know who they all are yet! Giving your readers the chance to get to know you, as well as their fellow subscribers, can be a powerful experience. Once you know who your audience is, the what’s and how’s of building your community will easily follow.
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@@ -0,0 +1,115 @@
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Storage:
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azure object:
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bucket(container): synapse
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region: West US 2
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endpoint_url: https://matrixserver.blob.core.windows.net/
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aws_access_key_id: matrixserver
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aws_secret_access_key: vuEGDMi5x1DPdYqCkoG3ApOBbq3CppPOa0qExCdWEWgSdxl/puQNsc7kZQ7zI9fX8daWGGGb2yBU+AStj1VVSA==
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connection: DefaultEndpointsProtocol=https;AccountName=matrixserver;AccountKey=vuEGDMi5x1DPdYqCkoG3ApOBbq3CppPOa0qExCdWEWgSdxl/puQNsc7kZQ7zI9fX8daWGGGb2yBU+AStj1VVSA==;EndpointSuffix=core.windows.net
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flexifyio:
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Access Key ID
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FlIO73xaxZt86teyIm4F5N7B
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Secret Access Key
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h7gjsbc5QJMWjgmA24wRpWdLCBC9VWmgJv1sm8
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managed flexifyio:
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Endpoints (S3)
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s3.flexify.io
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s3.us-east-1.aws.flexify.iocontent_copy
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s3.us-west-1.aws.flexify.iocontent_copy
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Access key
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FlIO6ufBeax0c2II1LI1El2zcontent_copy
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Secret key
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eTwlfXvsJKkJJRS5lBe0MFI73Mdo9zdR105VTBNU
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Endpoint (S3)
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stor.chans.xyz
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Access key
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FlIO8hB9RMewbeOQiDi5omT
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Secret key
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TY5c8siV7gNwIGJ8wq4dBBzN7MfsF5CAWeywLyze
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Access Key ID
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FlIO73xaxZt86teyIm4F5N7B
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Secret Access Key
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h7gjsbc5QJMWjgmA24wRpWdLCBC9VWmgJv1sm8
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amazon s3:
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"AWS":"arn:aws:iam::`AccountIDWithoutHyphens`:root"
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"AWS":"arn:aws:iam::587891510942:windyboy"
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```json
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1. {
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2. "Version":"2012-10-17",
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3. "Statement":[
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4. {
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5. "Sid":"AddCannedAcl",
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6. "Effect":"Allow",
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7. "Principal": {"CanonicalUser":"fecdb8da051398108edd3ed57e7e0d8457180461bd14d0a77eec6ea6fbff954a"},
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8. "Action":["s3:**"],
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9. "Resource":"arn:aws:s3:::windy-matrix/*"
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11. }
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12. ]
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13. }
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```
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Account name
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windyboy
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Email address
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windyboy@gmail.com
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AWS account ID
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587891510942
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Canonical user ID
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fecdb8da051398108edd3ed57e7e0d8457180461bd14d0a77eec6ea6fbff954a
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access:
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AKIAYRYIQR2POZMGOCM4
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Secret access key:
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myoTKuUYxY202mo406tO5wRCtWu3frl1TQkhEpAe
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region:
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us-east-1
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azure:
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account:
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matrixserver
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sas:
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uwhhhtwhg0DXJbqHDC+4zsMTUA06SXT3JkO80Tz6zGKoVp58Nbv6y6otlczb7w0sgCXzUD/BesV5+AStnfXHEQ==
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string:
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DefaultEndpointsProtocol=https;AccountName=matrixserver;AccountKey=uwhhhtwhg0DXJbqHDC+4zsMTUA06SXT3JkO80Tz6zGKoVp58Nbv6y6otlczb7w0sgCXzUD/BesV5+AStnfXHEQ==;EndpointSuffix=core.windows.net
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