vault backup: 2026-01-05 13:03:55

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windyboy
2026-01-05 13:03:55 +08:00
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Tags: [[Podcast]] [[Community]] - [[Audience]]
Podcast: [[The Future Belongs to Creators]]
## Highlights:
What is an audience, how do you find them
- People who want to hear from you and would miss you if you didn't show up
- People who want follow you around even when you jump off and change
Audience building = Community Building
Kevin Kelly - 1000 true fans principles
That makes it so you won't need to make a lot of money on each of them to make a very good living (100$/years -= 100k / years revenue )
To start pick the friends, the people you know who would be interesting in the topics
- Text them or connect with them
- Some will say no and you need to get used to it too
- Habit skill of rejection and learn how to make the ask
Show up consistantly no matter the result
You don't control the result but you control the process
If you're one step ahead of your audience then everything you learn as value for them to learn
- Concept of Leading learner
People wants connection and to get connection you need to tell the full story and be authentic
People connect the most when you're authentic with your story, the mistake you made, the errors, the problems
Tell the story or teach and just switch between the 2 as you see fit
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### Notes
```dataview
table file.ctime as Date from "300-resources/Community"
sort file.name
```
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Tags: [[Article]] [[Community]] - [[Email Marketing]]
Author: Substack Blog
From: email
## Highlights:
Write down your answers to these questions:
- Who do you want to bring together?
- Why do they want to come together?
Bailey explained that its especially good when you can describe your audience in terms of behavior and motivations rather than demographics; the latter might even be a legacy from advertising, which tends to put us into categories (think “35-44 year old urban working mom”).
By contrast, describing your audience in terms of a shared perspective creates the space for something that anyone can be a part of
- ` “Being at the surprising center of a Venn diagram can feel really impactful and meaningful”. `
Try to write a sentence that brings these two parts together (this also makes for a great one-sentence description for your Substack!):
- This community brings together [WHO] so we can [WHY].
- For example, Bailey shared the story of YouTubers John and Hank Green, whose community of Nerdfighters brings together “nerds and the otherwise out of sync’” (who) to “increase awesome and decrease world suck” (why).
- What do they need more of?
- What change do they desire?
- Whats a problem that only they can solve together?
Think of a shared activity that helps your community achieve their “why”. In other words: what do people get together to do?  In her experience, Bailey has found that people tend to get together in order to do something that is better in a group, like teach each other, support each other, and meet up locally
Your shared activity should have the following traits:
- Purposeful: It brings your communitys “why” to life
- Participatory: It gives others the chance to contribute (ideally, you shouldnt do all the work!)
- Repeatable: It takes place regularly, which builds a habit or ritual (Bailey noted that organizing a community is like running a cafe: you need to keep the doors open for your patrons.)
Your writing is a beacon for like-minded readers, even if you dont know who they all are yet! Giving your readers the chance to get to know you, as well as their fellow subscribers, can be a powerful experience. Once you know who your audience is, the whats and hows of building your community will easily follow.
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Storage:
azure object:
bucket(container): synapse
region: West US 2
endpoint_url: https://matrixserver.blob.core.windows.net/
aws_access_key_id: matrixserver
aws_secret_access_key: vuEGDMi5x1DPdYqCkoG3ApOBbq3CppPOa0qExCdWEWgSdxl/puQNsc7kZQ7zI9fX8daWGGGb2yBU+AStj1VVSA==
connection: DefaultEndpointsProtocol=https;AccountName=matrixserver;AccountKey=vuEGDMi5x1DPdYqCkoG3ApOBbq3CppPOa0qExCdWEWgSdxl/puQNsc7kZQ7zI9fX8daWGGGb2yBU+AStj1VVSA==;EndpointSuffix=core.windows.net
flexifyio:
Access Key ID
FlIO73xaxZt86teyIm4F5N7B
Secret Access Key
h7gjsbc5QJMWjgmA24wRpWdLCBC9VWmgJv1sm8
managed flexifyio:
Endpoints (S3)
s3.flexify.io
s3.us-east-1.aws.flexify.iocontent_copy
s3.us-west-1.aws.flexify.iocontent_copy
Access key
FlIO6ufBeax0c2II1LI1El2zcontent_copy
Secret key
eTwlfXvsJKkJJRS5lBe0MFI73Mdo9zdR105VTBNU
Endpoint (S3)
stor.chans.xyz
Access key
FlIO8hB9RMewbeOQiDi5omT
Secret key
TY5c8siV7gNwIGJ8wq4dBBzN7MfsF5CAWeywLyze
Access Key ID
FlIO73xaxZt86teyIm4F5N7B
Secret Access Key
h7gjsbc5QJMWjgmA24wRpWdLCBC9VWmgJv1sm8
amazon s3:
"AWS":"arn:aws:iam::`AccountIDWithoutHyphens`:root"
"AWS":"arn:aws:iam::587891510942:windyboy"
```json
1. {
2. "Version":"2012-10-17",
3. "Statement":[
4. {
5. "Sid":"AddCannedAcl",
6. "Effect":"Allow",
7. "Principal": {"CanonicalUser":"fecdb8da051398108edd3ed57e7e0d8457180461bd14d0a77eec6ea6fbff954a"},
8. "Action":["s3:**"],
9. "Resource":"arn:aws:s3:::windy-matrix/*"
11. }
12. ]
13. }
```
Account name
windyboy
Email address
windyboy@gmail.com
AWS account ID
587891510942
Canonical user ID
fecdb8da051398108edd3ed57e7e0d8457180461bd14d0a77eec6ea6fbff954a
access:
AKIAYRYIQR2POZMGOCM4
Secret access key
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
region:
us-east-1
azure:
account:
matrixserver
sas:
uwhhhtwhg0DXJbqHDC+4zsMTUA06SXT3JkO80Tz6zGKoVp58Nbv6y6otlczb7w0sgCXzUD/BesV5+AStnfXHEQ==
string:
DefaultEndpointsProtocol=https;AccountName=matrixserver;AccountKey=uwhhhtwhg0DXJbqHDC+4zsMTUA06SXT3JkO80Tz6zGKoVp58Nbv6y6otlczb7w0sgCXzUD/BesV5+AStnfXHEQ==;EndpointSuffix=core.windows.net